Display advertisements are image and video ads given to users as they browse websites, apps, social media, and, more recently, inked TV devices. Broadly, they are any digital ad format outside of sponsored search and audio-only commercials. Marketers use display ads at all stages of the buyer’s journey to promote a brand, a specific product, a special deal, an app, content, or a service. They might be static, animated, or video-based.

A typical display ad has four parts that can be tweaked: the headline, the copy, the media (such as a video or picture), and a call-to-action button. Optimizing these four things makes sure that your ad will be seen by the right people and that they will click on it.

When native ads show up in your feed or search engine results, they are called “recommended content.” They aim to imitate the surrounding articles and pages. Display advertisements consist of a standard banner ad to market your product or business. Therefore, it serves a function distinct from native advertising.

Working with an advertising firm can typically cost thousands of dollars. But it totally depends on what kind of marketing services your business needs.

The benefits of display advertisements outweigh the investment. Following are the reasons why you should opt for a display advertisement:

• Display advertising imparts a visual identity to your brand.
• Display advertisements generate initial curiosity and build brand recognition.
• You can target your targeted audience
• You can retarget your consumers.
• Success is simple to quantify.